Multihulls you’ll love
The world is changing... in times past, the notoriety of any model of boat was earned through (good) marketing campaigns, successful tests in the press, and convincing word-of-mouth communication. Today, while all of this is still true, it coexists with the power of social media and influencers. The somewhat low-key builder Rapido Trimarans is an example of this change of era: it was enough for the star crew of Sailing La Vagabonde to announce the purchase of a Rapido 60 for the builder to leave anonymity behind and slip into the limelight…
Image
Image
Image
1
/
1
Publié le
25/07/2022
Par
Kevin Green
Numéro :
185
Parution :
Sep.
/
Oct.
2022
Riley Whitelum and Elayna Carausu, YouTube stars with their two children Lenny and Darwin, are leaving their Outremer home to pursue their adventures aboard a Rapido 60. With 1.76 million subscribers on their channel, it’s an understatement to say that this is a huge publicity coup for the manufacturer, that has been somewhat lacking in terms of communication until now. It’s also an opportunity to (re) discover this specialist that works in a very specific niche, that of large folding or dismantlable trimarans.The Rapido Trimarans team of Paul Koch and Richard Eyre, founders of the shipyard, h…
